Shire Launches New UK Adherence Programme Aimed At Patients Taking Daily Calcium And Vitamin D3 Supplementation

Shire plc has launched a new UK adherence programme, called ‘Be Active’, to support patients who have been prescribed Calcichew D3 Forte (1250mg calcium carbonate and 400IU colecalciferol). Current guidance highlights the importance of calcium and vitamin D supplementation in the elderly at risk of falls and fractures.

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Filed under: Complementary Medicine on June 27th, 2009