2008 Sees Significant Rise In Prescription Abandonment And Uptake Of Generics

Wolters Kluwer Health, a leading provider of information and business intelligence for students, professionals and institutions in medicine, nursing, allied health, pharmacy and the pharmaceutical industry, today released its annual analysis of the U.S. pharmaceutical market that shows an increased rate of prescription abandonment among consumers. A prescription is defined as abandoned when a patient submits a retail prescription to a pharmacy but never actually picks it up.

More: continued here

Filed under: Pharma Industry on April 15th, 2009