People Drink More Alcohol When They See It On TV

A new Dutch and Canadian study of young men’s drinking behaviour while watching an hour of TV (a movie clip with advert breaks) found that, compared to those who did not see much alcohol portrayed on screen, those who saw alcohol portrayed frequently, on average consumed 1.5 more 200 ml bottles of alcoholic beverage.

More: continued here

Filed under: Alcohol / Addiction / Illegal Drugs on March 6th, 2009