Substantial Increase In Public Preference For Generic Over Brand Name Drugs
The Harris Poll® finds a substantial change in the pharmaceutical drugs people buy, and how and where they buy them. In a period of just over two years, between October 2006 and December 2008, the proportion of adults who would choose generic drugs in preference to brand name prescription drugs has increased from 68% to 81%. And the number who would more often choose branded drugs has almost halved, down from 32% to only 19%.
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Filed under: Pharma Industry on January 27th, 2009
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