Corporate Credibility Campaigns Attempt To Legitimize Disease Promotion

A new study explores tobacco companies’ conceptions of and research on corporate “credibility” to understand why it matters to companies and what a lack of credibility means to them. It suggests that the tobacco industry views credibility as largely a matter of altering public perceptions about the industry and tobacco issues. It’s a way to appear reasonable, responsible and contrite, while continuing to aggressively promote and sell the most deadly consumer product ever made.

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Filed under: Smoking / Quit Smoking on January 4th, 2009