Christmas Shoppers “In Denial”, Warns Psychologist

Consumers are burying their heads in the sand when it comes to Christmas spending during the credit crunch, a top psychologist is cautioning. Salford University’s Dr Tom Fawcett associates the psychological phenomenon of ‘cognitive dissonance’ - or conflicting thoughts - for the public’s desire to spend this Christmas - even though they know they can’t afford it.

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Filed under: Anxiety on December 4th, 2008