Individualists More Likely To Be Problem Drinkers

What makes residents of certain states or countries more likely to consume more alcohol? According to a new study in the Journal of Consumer Research, high levels of individualism lead to more problem drinking. “We looked at the extent to which consumer levels of individualism (vs. collectivism) were related to their beer and problem alcohol consumption,” write authors Yinlong Zhang and L.J. Shrum (both University of Texas-San Antonio).

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Filed under: Alcohol / Addiction / Illegal Drugs on November 21st, 2008