Marketing Strategies Found To Influence Kid’s Perception Of Taste; Characters And Healthy Name Result In Better Taste
From SpongeBob to Dora and from Frosted Flakes to Count Chocula, cartoon characters and names that imply a sugary taste are widely used to market cereal to kids. New research shows that these strategies can have a significant affect on children’s assessment of taste.
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Filed under: Nutrition / Diet on October 29th, 2008