For Anti-Tobacco Ads To Be Effective They Need To Either Scare Or Disgust Viewers, Not Both MU Study Reveals

Anti-tobacco public service announcements have been around for decades, designed to encourage people to quit smoking or to refrain from starting. Often these ads try to encourage people to avoid smoking by scaring them with the harmful effects of tobacco use. In a new study, University of Missouri researchers examined the effects of two types of content commonly used in anti-tobacco ads - tobacco health threats that evoke fear and disturbing or disgusting images.

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Filed under: Smoking / Quit Smoking on October 27th, 2008