Predicting Conventional Old Age For ’60s Generation

Britain’s post-war baby boomers, associated throughout their lives with social change, are failing to break new ground in their approach to growing old. Academic research supported by the Economic and Social Research Council and Arts and Humanities Research Council shows that most members of the baby boom generation - often regarded as the first teenagers of a more affluent consumer society - have modest ideas for their retirement.

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Filed under: Seniors on October 13th, 2008