Marketers Of Electronic Cigarettes Should Halt Unproved Therapy Claims

Contrary to what some marketers of the electronic cigarette imply in their advertisements, the World Health Organization (WHO) does not consider it to be a legitimate therapy for smokers trying to quit. “The electronic cigarette is not a proven nicotine replacement therapy,” said Dr Ala Alwan, Assistant Director-General of WHO’s Noncommunicable Diseases and Mental Health Cluster. “WHO has no scientific evidence to confirm the product’s safety and efficacy.

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Filed under: Smoking / Quit Smoking on September 30th, 2008