Tobacco Industry Manipulated Cigarette Menthol Content To Recruit New Smokers Among Young People

Menthol cigarette brands have been rising in popularity with adolescents, and the highest use has been among younger, newer smokers. Researchers at Harvard School of Public Health (HSPH) explored tobacco industry manipulation of menthol levels in specific brands and found a deliberate strategy to recruit and addict young smokers by adjusting menthol to create a milder experience for the first time smoker.

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Filed under: Smoking / Quit Smoking on July 25th, 2008