Data ‘Chunks’ Are Easier To Remember, Even For Toddlers

Which is easier to remember: 4432879960 or 443-297-9960? The latter, of course. Adults seem to know automatically, in fact, that long strings of numbers are more easily recalled when divided into smaller “bite-sized chunks,” which is why we break up our telephone and Social Security numbers in this way.

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Filed under: Neurology / Neuroscience on July 16th, 2008