GP Led Smoking Cessation Campaigns Deliver Response Rates Of 46%, UK
Jun 30th 2008Drug InformationSmoking / Quit Smoking
Recent GP led text messaging campaigns have highlighted the effectiveness of iPLATO Patient Care Messaging for the identification of smokers in Barking & Dagenham PCT. Results from the first 10 surgeries to run the campaign have revealed average patient response rates of 46% - a major improvement when compared with alternative methods of collecting the same information.
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