NPD Finds Fewer Americans Dieting But Eating ”Better For You” Foods

Eating “better for you” foods rather than dieting appears to be the weapon of choice against the battle of the bulge, according to The NPD Group, a leading market research firm. NPD reports that the percentage of adults on a diet has decreased by 10 percentage points since 1990, while the percentage of Americans eating healthier has increased.

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Filed under: Nutrition / Diet on June 19th, 2008