Advertising, Alcohol And Adolescents

The advertising of alcohol, the marketing of alcoholic products, peer pressure and parental influence all play a part in the level of alcohol consumption among young people.These are the findings of a team of University of Leicester experts who have been investigating the effect of alcohol advertising on young people, which also indicate that advertising seems to be most effective in the case of alcopops and cider.

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Filed under: Alcohol / Addiction / Illegal Drugs on June 10th, 2008