Proposed Federal Rule Would Ban Certain Marketing Techniques For Private Medicare Plans
May 15th 2008Drug InformationMedicare / Medicaid / Tricare
The Bush administration on Thursday proposed new marketing rules for Medicare Advantage comprehensive coverage and drug plans that aim to curb aggressive sales tactics, the Wall Street Journal reports. According to the Journal, health insurers have been criticized for their “overly aggressive marketing tactics, such as enrolling seniors without explaining what they are getting into.
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