Professor Studies What Cars Can Learn From Drivers’ Words

Years ago, Stanford communication and sociology researcher Clifford Nass wondered why some people treated their computers as humans, instead of machines, a question that led him down a path of interesting research. Now he wonders about drivers willing to have personal conversations with the artificial voice in their cars - and what will become of the secrets the humans share with their four-wheeled friends.Nass is not the only one wondering.

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Filed under: Psychology on May 15th, 2008