Forecasting Physicians’ Choice Of Prescriptions? Ask Their Patients, Says Management Insights Study

Physicians’ choice of prescriptions are often influenced by patients, with patient experience with specific drugs playing a strong role, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®). The results have important implications for those who market pharmaceuticals.

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Filed under: Primary Care on April 13th, 2008