Smokers Turn To TalkSPORT To Quit, UK
talkSPORT, the UK’s only national commercial speech radio station, has entered in to a unique partnership with the Department of Health and the Central Office of Information with the aim of helping people stop smoking. The campaign was the result of a pitch organised by MEC, which challenged 14 relevant media owners to come up with ideas to support their respective audiences to get off cigarettes.
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Filed under: Smoking / Quit Smoking on April 2nd, 2008