Roadside Advertising Hits Driver Reaction Times, British Psychological Society

Road safety could be improved if there was a reduction in the amount of advertising and signage drivers are exposed to on the road.So say Oliver Clark and Simon Davies of the University of Hull who will present their research into the effects of advertising on driver reaction times at the British Psychological Society’s Annual Conference in Dublin today, Wednesday 2 April 2008.In 2006 the RAC reported that too much information on the road may be hazardous.

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Filed under: Psychology on April 2nd, 2008