Technology Exployed By Neuroscientists To Trace Source Of Emotions In Brain

First came direct marketing, then focus groups. Now, advertisers, with the help of neuroscientists, are closing in on the holy grail: mind reading.At least, that’s what is suggested in a paper published in the journal Human Brain Mapping authored by a group of professors in advertising and communication and neuroscience at the University of Florida.

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Filed under: Neurology / Neuroscience on February 26th, 2008