Smokeless Tobacco Ads Continue To Target Youths
Feb 13th 2008Drug InformationSmoking / Quit Smoking
The Smokeless Tobacco Master Settlement Agreement (STMSA) has had a limited effect on the advertising of smokeless tobacco products to youth. Utilizing readership data, advertising data and a media planning program, researchers looked at the level of advertising of smokeless tobacco in magazines with high youth readership and the amount of marketing reach and frequency that was generated among readers aged 12 to 17.
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