The Extent Of Your Self-Control Depends On Your Personality Type

A new study from Northwestern introduces personality types used frequently in consumer research to the realm of self-improvement. People are motivated by one of two fundamental needs: they are either “promotion-focused,” seeking products that will help them achieve hopes and aspirations, or they are “prevention-focused,” seeking items that help achieve a need for safety and security.

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Filed under: Psychology on January 29th, 2008