Drug Industry Spends Nearly Twice As Much On Marketing Than On Research And Development

The pharmaceutical industry spends almost twice as much on the marketing and promotion of drugs than on research and development, according to a newanalysis in this week’s PLoS Medicine. In their analysis of data from two market research companies, IMS and CAM, Marc-André Gagnon and Joel Lexchin (York University, Toronto, Canada)found that US drug companies spent US$57.5 billion on promotional activities in 2004, the latest year for which figures were available. [click link for full article]

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Filed under: Pharma Industry on January 3rd, 2008