Subliminal Smells Bias Perception About A Person’s Likeability

Anyone who has bonded with a puppy madly sniffing with affection gets an idea of how scents, most not apparent to humans, are critical to a dog’s appreciation of her two-legged friends. Now new research from Northwestern University suggests that humans also pick up infinitesimal scents that affect whether or not we like somebody. [click link for full article]

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Filed under: Psychology on December 15th, 2007