Accentuating The Positive More Effective In Inspiring Smokers To Quit

The adage “It’s not what you say but how you say it”-was confirmed by a Yale study, which shows that playing up the benefits of quitting smoking is more effective in getting people to quit than emphasizing the problems associated with continuing to smoke. [click link for full article]

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Filed under: Smoking / Quit Smoking on December 15th, 2007