Anti-Drinking Campaign Ads In UK May Be ‘Catastrophically Misconceived’
Dec 11th 2007Drug InformationAlcohol / Addiction / Illegal Drugs
Some anti-drinking advertising campaigns may be “catastrophically misconceived” because they play on the entertaining ‘drinking stories’ that young people use to mark their social identity, say researchers who have just completed a three year study of the subject. [click link for full article]
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