Online Privacy: Caution Makes Way For Trust

With public concern over online fraud, new research, funded by the Economic and Social Research Council, has revealed that internet users will reveal more personal information online if they believe they can trust the organisation that requests the information. ‘Even people who have previously demonstrated a high level of caution regarding online privacy will accept losses to their privacy if they trust the recipient of their personal information’ says Dr Adam Joinson, who led the study. [click link for full article]

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Filed under: IT / Internet / E-mail on December 2nd, 2007