Despite major efforts to educate the public on the dangers of smoking, a new national survey conducted by the American Legacy Foundation and GlaxoSmithKline Consumer Healthcare, indicates that major knowledge gaps exist in what smokers believe to be the risks of smoking compared with the actual realities of tobacco related disease and death. Experts believe these misperceptions may prevent smokers from trying to quit and successfully utilising proven smoking cessation treatments. [click link for full article]

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