Health Insurers Targeting Marketing Efforts At Older Adults

Health insurance companies increasingly are focusing marketing efforts for individual policies on the estimated seven million uninsured U.S. residents between the ages of 50 and 64 — a group they once had “a history of avoiding” because of costly claims for health conditions that frequently affect that age group, the AP/Boston Herald reports. [click link for full article]

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Filed under: Health Insurance / Medical Insurance on November 6th, 2007