Health Insurers Targeting Marketing Efforts At Older Adults
Nov 6th 2007Drug InformationHealth Insurance / Medical Insurance
Health insurance companies increasingly are focusing marketing efforts for individual policies on the estimated seven million uninsured U.S. residents between the ages of 50 and 64 — a group they once had “a history of avoiding” because of costly claims for health conditions that frequently affect that age group, the AP/Boston Herald reports. [click link for full article]
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