Canada: Imperial Tobacco To Test Market Smokeless Product Banned In Europe

Imperial Tobacco Canada have announced that they will test market a new type of smokeless tobacco called snus. Benjamin Kemball, president and CEO of Imperial Tobacco Canada, said the powdered tobacco product will be sold at 230 retail outlets in Edmonton in the coming months to determine whether it might be successful with consumers. There is also concern about the way that the product could be marketed in Canada. [click link for full article]

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Filed under: Smoking / Quit Smoking on September 20th, 2007